« Nos employés, nos actifs les plus précieux. »

Who is Groupe Petra?

Petra Group stands out as a private real estate management company, with 30 years of expertise in the Montreal, Quebec City, and Toronto markets. Their portfolio, which now amounts to over 10.2 million square feet, is a testament to their constant and thoughtful growth.

Our mandate

Employer Brand:

1. Develop a strong brand rooted in the Employee Value Proposition (EVP)

Employer Brand Building™

1. Conduct a photo shoot and video filming featuring Petra Group employees
2. Produce an employer brand video

Exploration Stage

Sept24’s methodology allowed Petra Group employees to actively engage in the research stage, particularly through an in-depth survey and focus groups. These initiatives were crucial in establishing key findings, defining the Employee Value Proposition (EVP), and laying robust foundations to begin the creation phase.

Creation Stage

Following this collaborative research approach, our team developed a creative concept that highlights the essential role of employees, evoking the involvement and uniqueness of each individual, making authenticity the cornerstone of our concept. The slogan “Our employees, our most precious assets” underscores the importance of employees to Petra Group’s success. It also demonstrates the company’s recognition of its team’s hard work.

For the Employer Brand Building™ portion, employee involvement extended to a photo shoot and video filming. Through these initiatives, the concept was translated through the real faces of those who invest themselves day after day in the company and will serve to embody the essence of Petra Group in a new employer brand video.

Launch Stage

A pre-launch in the form of a teaser was sent to employees via email to guess the official signature of their new employer brand. The official launch took place in December during an event celebrated among all staff. It was a memorable launch for the employees of a valuable employer brand.