The Human to Human Company

Employer branding

Who is Cogeco?

Cogeco holds a unique and enviable position as the only broadband services company with a significant presence in Canada and the United States. The company also owns and operates 21 radio stations, primarily in Quebec. Throughout its 65-year history, Cogeco has grown its operations and expanded the territory in which it operates, determined to meet the needs of its customers, make a positive impact on communities, create value for its shareholders, while fostering the development and growth of its employees.

Cogeco exists to enrich people’s lives through human connections and vibrant communities. The company is proud to be a powerful driver of economic and social development in our society and to contribute to promoting sustainable and inclusive growth.

Our Mandate

Communicate the essence of Cogeco’s Employer Value Proposition (EVP) with a bilingual and multi-entity employer brand that reaches thousands of employees in Canada and the United States. As a leader with Cogeco Connexion, Cogeco Media, Cogeco US, Breezeline, and Cogeco Communications, Cogeco must engage its current employees, increase their commitment, and inspire them for the future. A powerful and dynamic employer brand, designed to attract top candidates, aligned with the organization’s needs, and magnetizing talent with the strength and vision of Cogeco.

Exploration Phase

It quickly became clear during the research that Cogeco believes in the power of human connection and its transformative impact on individuals, teams, and the organization as a whole.

This is an exciting time to be part of Cogeco. As the company vision evolves and grows, there is one thing that Cogeco as an employer does not lose sight of: its empathy in action. The employer believes in the power of meaningful work, striving to create a workplace where every employee feels connected to a purpose-driven mission.

Creation Phase

“We decided to trust Sept24 and its team to redefine Cogeco’s employer brand. What captivated us was their clear working methodology combined with their well-defined expertise. The seamless collaboration with Sept24 and their strategy allowed us to delve into the heart of our identity while remaining aligned with our business objectives. To the entire Sept24 team, you have been exceptional collaborators over the past year. What a privilege it has been to witness all your light and passion in making the world of work better. It has always been a pleasure!”

– Maude Lahière, Corporate Communications Advisor, Cogeco