Digital communication tools

Who is Soleno?

• Quebec company founded in 1977
• Their specialty: The development of sustainable solutions for storm water management
• Their added value: The manufacture of greener water pipes from recycled materials, particularly for the infrastructure and agricultural sectors
• Their reach: Leader in the field with 12 plants and a distribution centre in Eastern Canada, and a plant in the United States
• Their market: North America

And their needs?

Strengthening the company’s profile with suppliers, current and prospective clients, partners, and public organizations.
How? Through various means of communication: websites, videos, newsletters, social media posts, etc. In short, a whole digital ecosystem.

sept24 and Soleno: collaborating since 2016

When . . .

a manufacturer of water management solutions wanting to create a greener world and a marketing agency wanting to create a more prosperous and sustainable world decide to team up, incredible things happen.

Because our values coincide. One word sums them up: Sustainability. Sustainability of our world. Sustainability of our relationships.

Exploration stage

Since 2016, sept24 has been strongly immersed in the Soleno culture. A solid culture that is lived daily. A culture based on rigor. Authenticity. Results.

Our mission: To communicate this culture properly. And by a large margin. We did this through powerful communications, in line with Soleno’s unique DNA.

Soleno’s culture + the digital marketing ecosystem created by sept24: a leading competitive advantage.

Achievement stage

Step 1: A website that reflects Soleno’s culture

A site that clarifies the company’s expertise. And demonstrates its culture of innovation. Its rigor. Its positive impact.

The mandate was therefore up to the company’s products: demanding. We had to make the site a powerful and efficient tool. Accurate and reliable. And this in all its components. Architecture. The user journey. Content. Animation design. The whole thing needed to reflect a company that sets the bar high.

2024

The company opens its first factory in the United States.

It needed several new tools. Tools faithful to its culture, but coloured by its presence on American soil and by a new ambition:

• a solid and scalable web architecture;
• a renewed digital presence;
• an animation design aimed at pedagogy and impact.

Supporting market expansion requires total consistency. And a good dose of creativity. Challenge accepted . . . and accomplished.

Achievement stage

2025

New mandate: To unveil the results of the Life Cycle Assessment (LCA) of the company’s star product, HDPE water pipes.

This comparative analysis, carried out by the sustainability consulting firm Ellio using a recognized methodology, confirmed the product’s durability and environmental performance. And the company contributes to a greener world. The proof: a Soleno pipe made of recycled HDPE generates up to 61% less environmental impact than a concrete pipe of the same diameter made in Quebec.

It had to be said. On social networks. Through newsletters and PowerPoint presentations. By videos.

And of course, on the website. With a new page entirely dedicated to sustainable development. Clearly demonstrating Soleno’s leadership in environmental stewardship and sound governance.

The timing couldn’t have been better. Since 2024, our agency has embraced an ESG approach, integrating environmental, social, and governance criteria into our strategy and operations. Once again, our values were perfectly aligned.

Seeking to minimize our impact in this mandate was therefore only natural:

• Local/national media targeting
• Eco-designed video content
• Lightweight landing web pages
• Streamlined newsletters
• Useful and educational content

And the story continues…

Since 2016, the digital tools created for Soleno have multiplied. Resulting in a true digital ecosystem that reflects and propels the business.

Our partnership is based on method (our famous sept24 method) and consistency. On trust and reliability. In short, on a shared commitment to discipline. Which translates into:

• a detailed understanding of Soleno’s DNA;
• precise execution;
• close, collaborative support;
• a robust digital structure;
• impeccable consistency in follow-ups.

We are always ready to support each new phase of Soleno’s development. To amplify their voice and impact.

The story is far from over. Come back soon and read more.