B2B strategy

Who is Diex ?

Diex operates in a demanding B2B environment, where the quality of relationships outweighs the quantity of contacts. A context where showing up isn’t enough. Relevance is everything. Diex is a Quebec-based private clinical research company conducting Phase I to IV trials

Our mandate

Design a relational activation alongside the Canadian Cardiovascular Congress to position Diex with accuracy and credibility among medical specialists.

The challenge

• At a congress, everyone speaks.
• Few spaces allow people to pause, exchange, and truly connect.
• Diex needed a more targeted context.
• More human. More strategic.
• A moment aligned with its business objectives, without falling into overt promotion.

Exploration phase

We reframed the mandate to its core.

In a medical congress setting, the goal wasn’t to multiply brand touchpoints.
It was to create a parallel, credible, and carefully curated environment where Diex could bring together cardiologists in conditions more conducive to meaningful exchange than the official program.

Creation phase

We developed Behind the Congress: an exclusive dinner cocktail at Lueur, designed to foster high-quality conversations in an intimate, premium setting aligned with Diex’s positioning.

Our strategic contribution

At sept24, our role was to transform a business need into a relevant relational ecosystem. 

Not just gathering people.
Creating the conditions to connect. 

An activation designed to: 

• support Diex’s positioning;
• strengthen proximity within its ecosystem;
• spark useful, natural, and lasting conversations.