A nuanced employer brand

The mandate

Rely on the employee value proposition (EVP) that was developed to design an employer brand that packs a punch

The objectives

• Increase employee engagement with a human brand
• Attract the candidates that best match the Desjardins culture

What made the team proud

“From the beginning, we were talking about a large-scale recruitment campaign. Desjardins is big! But we took on the challenge and positioned the cooperative very effectively on the market.”

The slogans

We’re not filling a position. We’re hiring a person. Nuance.

We don’t serve clients. We serve human beings. Nuance.

We’re not offering you a job. We’re offering you fulfillment at work. Nuance.

The means

• Outdoor signage
• Video content
• Online advertising