Employer branding
What type of employer are you in the eyes of your employees? How are you perceived by the candidates who apply to your company? Until you take matters into your own hands, what people think of you is your employer brand! Understanding and focusing on what makes you unique makes all the difference to your human resources, your employees, and the success of your organization.
At sept24, we do the groundwork. We rely on exclusive research methods, data, and analyses that take diversity and inclusion, the voice of the managers, and even the unions into account. The concepts are developed to ensure that your employer brand authentically reflects the employee experience in your organization.
Employee Value Proposition (EVP)
Why do people like working at your company? Unless you are totally alone in your area of expertise, it is essential to stand out from the competition as an employer in order to attract candidates. But if you want the selected candidates to stay for the long term, you need more than just sales pitches! You need an authentic, concrete EVP based on the essence of who you are. False promises and empty phrases are fine for infomercials, but not for your EVP.
What sept24 does with you is ensure that your EVP is firmly anchored in reality while being inspiring for your teams. In practice, this means that we first make sure that we understand the experience lived and felt by your employees (the reality aspect). And we don’t have our heads in the clouds! We do our research with the main stakeholders — the employees — to fully understand how they experience your policies, programs, and strengths. Then, we add a dash of the ideal (the aspiration aspect) by identifying the experience that you would like to offer your teams in the medium term. When we put it all together, we get an EVP that makes your employees want to stay with you, since they can enjoy the “now” while looking forward to the future.
The amazing thing about a good Employee Value Proposition is that it not only allows you to differentiate yourself with current and potential employees, but also with customers. Indeed, an authentic EVP changes the perception of employees, who become true apostles of your company… and a solid Brand Value Proposition will naturally arise from the sincerity of your EVP. Instead of forcing a corporate culture or a customer-oriented way of thinking, your teams will “live” your EVP because it’s genuine, and your customers will feel it. There’s nothing esoteric about it; it’s simply logical!
Position Value Proposition (PVP)
The Employee Value Proposition is great! But we’re aware that the employee reality isn’t the same for everyone. Your accounts payable team doesn’t necessarily have the same concerns as your production team! Sometimes, you have to personalize what you have to offer according to the job. This is known as the Position Value Proposition (PVP). While in an EVP, we focus on the employees as a whole, in the PVP, we seek to understand the groups, occupations, or specific positions within all the employees.
How do you position yourself as an employer of choice with a specific type of occupation? By focusing on the distinctive and attractive elements of what you have to offer and linking them with the characteristics and needs of the position to be filled, we will be able to determine what your Position Value Proposition will be.
Director Value Proposition (DVP)
What importance do you place on your board of directors? A strong and committed Board can propel an organization forward, which is why a Director Value Proposition can be useful in your approach. Always relying on our quantitative and qualitative research, sept24 can help you build a DVP that increases understanding of the mandates and adherence to the issues to be administered. Thanks to a well-defined DVP, we can recruit new members with the right profile for a Board or strengthen the mobilization of the members who already belong to it.
Activation
A beautiful, well-defined brand will be useless if it is forgotten in the bottom of a drawer! At sept24, we make every effort to avoid such “drawer” brands! We want active brands! Once the strategy and the driving concept have been approved, it’s activation time! With our turnkey services, sept24 offers a variety of tools that will allow you to activate your employer campaign both internally and externally. With the proper activation of your employer campaign, you will be able to effectively attract new candidates and mobilize the employees present internally.
Our types of activations are numerous and diverse, allowing us to support the organization, regardless of its objectives and the structures in place. Here are a few examples of what we can do to promote your campaign:
- Internal communication plan — rally your troops!
- External communication plan — recruit without detours!
- Publicity stunt/promotional blitz — be forceful and get people talking about you!
- Diversity, equity, and inclusion plan — become an example to be followed!
- Co-creative job description workshop — bring out the best of each position!
- Employee experience optimization — find out what really matters to your employees.
- Career site/LinkedIn page/Indeed page creation/update — be easy to find!
- Personalized photo shoot and video shoot — take advantage of our super-warm mobile studio to make your employees comfortable.
- Coaching of HR teams on critical issues — learn everything you need to know with our super-friendly experts!
- And much more!
