Can they still recruit, and do they work? Yes.
And no, it’s not just giga-deployment campaigns that are successful.
At sept24, we have hundreds of them under our belt in all fields. We’re pros.
The industry secrets? We have them.Secret #1
Think beyond digital.
We think it’s essential, but relying solely on Google, LinkedIn, and Facebook isn’t viable. These platforms are your megaphones among a whole arsenal of methods with just as much potential. Traditional media are very hot at the moment, and their results are convincing. We notice this precisely with the resurrection of QR codes, which allow us to track the results of multiple media almost in real time! Bulletin boards, bus shelters, restaurant displays, and sports placements are all playing a key role in the massive return of the public to active mode.
Secret #2
Today’s candidates are often tomorrow’s candidates.
The candidate experience that you offer therefore has a long-term impact. Are you making a campaign? Prepare a workforce that can handle the volume of incoming resumes. Applicants expect to hear from you and receive a response within 48 hours, or even 24 hours if we’re talking about day labourers or IT professionals.
Secret #3
A campaign for everyone = a campaign for no one.
“Join an incredible team!” has nothing appealing or distinctive about it. All companies can say it. The message needs to be complete for your hiring target. You’re asking people who are already employed to leave their current position to join your company. You have to make convincing arguments that are as granular as possible.
Secret #4
Revisit your tactics.
Relying on what you’ve done in the past to recruit won’t give you the desired results for what you want to do today. sept24 conducts ongoing personalized surveys to understand the interest of applicants and employees over time. Expectations and interests are boiling over in terms of change. You have to rely on data collected from research conducted on the most local possible level. Understanding your audience by understanding how they consume media, their interests in a new position, and their perception of an employer changes everything in the success of a recruitment campaign.
Secret #5
The perfect profile doesn’t exist.
Are you a perfect organization? Did you answer yes? Send me an email; I want to speak to you. The candidates who apply to you will be far from having everything in the profile for which you campaigned. I’m not talking here about hiring a welder for a marketing position; I’m talking about that famous syndrome of looking for the perfect profiles. Inclusive recruitment is the step to take to get maximum results after each recruitment campaign. What’s the trick? Reading resumes without names and addresses with a recruitment committee including HR, a colleague, and a supervisor, and finally, with an in-depth understanding of the critical points of the skills already acquired.
With these 5 secrets understood and emphasized, your campaigns will be transformed. Do you agree, but don’t know how to get there? We’re here for you.
sept24. Stunning. Caring. Necessary.
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