« Viens donc pour voir »

Exploration Stage

We delved deeply to uncover the true strengths of the MRC. By organizing focus groups with local tourism operators, past visitors, and potential tourists, we captured the very essence of the region. To push the conversation further, we conducted our research by measuring and validating the myths surrounding Témiscamingue. Our most vibrant discovery? Those who already know the region have an unconditional love for it, and those who are about to visit are filled with a curiosity that drives them.

Creation Stage

With the image of raw nature and vast spaces in mind, we shaped our message. Collaborating with local photographers, we created an immersive video, articles for various newspapers, and visual campaigns for bus ads and television commercials, particularly on TVA. Our co-branding with Urbania and Coup de Pouce gave a significant boost to our visibility.

We aimed to emphasize the region’s lifestyle, showing that vacations in Témiscamingue could be both a slow vacation and an adventure-filled road trip: it’s not only the destination, it’s also the journey.

At the heart of this creation was a clear message: “Viens donc pour voir” (See it for yourself). A bold challenge, an invitation to discover Témiscamingue, a less-visited region but one that is incredibly rich in experiences.

Launch Stage

Our campaign took off through traditional and digital placements, spanning over 4 months. Témiscamingue was no longer just a name on a map, but an experience, a journey, a challenge.

Today, Témiscamingue is not just a region to visit. It’s a region to live, to breathe, and one that leaves a unique imprint on the hearts of travelers. Témiscamingue—it seems boring to death.