New brand image

Fresh and peppy!

Who is L’Oeufrier?

The extraordinary L’Oeufrier Franchises, masters of gourmet breakfasts and lunches, have held a special place for Quebecers for 20 years now. To meet demand, they plan to double the number of restaurants, bringing them to 40 within the next 5 years.

Our mandate

New brand identity
Marketing communication strategy
Photoshoot & videoshoot
Marketing materials
Campaigns

Results

« Sept24 is the architect behind this new brand look. They skillfully brought our roots and differences to the forefront, but most importantly, reinforced our confident and unique identity. » Vincent Touchette, President of L’Oeufrier

What symbolizes the success of this project is that shortly after the launch, the franchisees proudly adopted the new brand image, with sept24’s support. Many tools were created for their branches: billboards, store windows, visuals for their local marketing, etc. Several other projects are coming in the next year to continue the brand’s expansion, including advertising campaigns and an optimization of the mobile app in restaurants.