Insights provided by sept24 agency.
Employer Brand in the Current Landscape
Today, the employer brand has emerged as a crucial strategic lever for attracting and retaining talent—if you know how to wield it.
Indeed, the employer brand is a tool (not a magic wand!) that allows you to build a real and positive experience with your employees. This experience demands continuous commitment to improvement and adaptation.
To truly shine, an employer brand must be lived. It represents an experience, a feeling shared by many, and your employer brand is no exception.
Your employer brand comes to life through what makes you unique—your pillars (think autonomy, ongoing development, flexibility…). It’s about embodying your values, mission, and above all, your company culture daily.
For instance, a company that values sustainability likely organizes waste collection days and fundraises for cherished causes. It’s about putting those distinct strengths into action with your employees.
To turn your employer brand into a significant asset, here are three resolutions you should adopt (and activate!) this year.
Strong, Human-Centric Culture
Your company culture is the DNA of your employer brand. Imagine your culture as a dynamic, communicative energy—a conducive ecosystem for talent to flourish. Sounds appealing, right? Now, with your 2024 corporate goals in mind, quickly assess your company culture… Be honest, do you really have what it takes? What genuinely motivates and encourages your employees to commit to your vision? Consider your organizational weaknesses as areas needing improvement and anchor your KPI evaluations around these.
Customize the Employee Experience (and Your Desire to Improve It)
The era of personalization extends to employee management; not everyone has the same needs and goals. In marketing, we often say “One size fits none,” highlighting the necessity to tailor strategies, recognizing that everyone is unique.
This is even more pertinent in HR marketing. This shift in the workplace underscores the importance of recognizing, celebrating, and responding to each employee’s uniqueness. Rather than a generic approach, it invites embracing diversity and creating flexible, inclusive work environments.
Recognize and Reward
“Your employees don’t care about your employer brand.”
This statement is still part of our narrative at sept24. Your talents want to be heard, valued, and they want to play a crucial role in fulfilling your company’s mission. Ensure they know their contributions are significant. And that it’s thanks to them that your organization has reached its status.
Recognition goes beyond mere material benefits; it must also be emotional and professional.
Consider this!
Bonus: Exceed Employee Expectations!
To make your employer brand truly stand out, you need to listen, engage in dialogue, and adapt based on feedback from your employees. This year, challenge yourself to engage in a genuine and consistent effort to positively impact everyone who interacts with your employer brand.
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