If you read our article on , you\u2019re probably wondering how to seize the opportunity.<\/p>\n
Here are 4 small, simple tips that will help you interact with them.<\/p>\n
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Parents aren\u2019t necessarily looking for a specific service or application to meet their daily needs. However, when they subtly retreat to the bathroom between handling two domestic crises to curl up into a ball and cry, and they open their phone to look for a way to make life easier, you should be there to offer them relevant, practical solutions.<\/p>\n
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As we\u2019ve talked about recently, ! But what we didn\u2019t tell you is that, in addition to having an immense buying power, mothers watch YouTube videos without moderation! Indeed, according to the latest research, busy Canadian mothers choose YouTube to influence their purchasing decisions. 84% of mothers surveyed have a smartphone, and they appear at the top of the list of YouTube users. 9 in 10 visit the platform monthly, which is more than the general population! 45% use it to learn more about a subject or to watch \u201chow-to\u201d videos, 34% to learn more about a new product or service, and 33% to learn more about a specific product or service.<\/p>\n
Not only are they listening, but they\u2019re also taking action! Beyond passive viewing, 73% of mothers surveyed stated that they are active on YouTube, whether it\u2019s by watching similar videos (46%); liking, rating, reading the comments, or leaving a comment on a video (38%); looking for more information about the subject presented (35%); sharing a video (32%); trying to obtain more information about the featured brand (28%); or subscribing to the YouTube channel (20%).<\/p>\n
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Conclusion: When you create content for YouTube, think of the mother!<\/strong><\/p>\n <\/p>\n Unless they\u2019re an octopus, the parent on the go wants to have their hands free while using their smartphone. Whether it\u2019s to check their grocery list, confirm their oldest child\u2019s dentist appointment, or pay for their hundred-and-one purchases divided between two shopping baskets that they\u2019re straining to carry with both arms, you can help them save time and stay organized while they\u2019re running their errands.<\/p>\n <\/p>\n Whether they\u2019re on the go doing their shopping or waiting in line, busy parents expect to have fast access to mobile sites, apps, and services. Make sure you offer parents an optimal mobile experience where speed and flow are the watchwords.<\/p>\n <\/p>\n Parents are eager to turn to new technologies to get a helping hand. Will you be there when they need you?<\/a><\/p>\n Photo by\u00a0Alexander Dummer<\/a>\u00a0on\u00a0Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If you read our article on , you\u2019re probably wondering how to seize the opportunity. Here are 4 small, simple tips that will help you interact with them. Be relevant at the right time Parents aren\u2019t necessarily looking for a specific service or application to meet their daily needs. However, when they subtly retreat […]<\/p>\n","protected":false},"author":15,"featured_media":1948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2c-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/posts\/2181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":0,"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/media\/1948"}],"wp:attachment":[{"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sept24.com\/en\/wp-json\/wp\/v2\/tags?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Offer parents solutions that help them keep their hands free<\/strong><\/h2>\n
Give parents an optimal mobile experience<\/strong><\/h2>\n