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Internet advertising is in constant evolution. Every year, investment in Internet advertising is gaining ground on conventional media. With banner ads, you can propel your brand onto all kinds of sites.
24seven will study your customers’ Web behaviour and use the information to propel your site. For instance, we can offer innovative banner ad strategies such as targeting and retargeting.
Behavioural targeting is publicity on the Web based on user preferences. More specifically, behavioural targeting enables advertisers to target visitors based on their behaviour during previous Web-browsing activities:
Retargeting is the ability to display your advertising to a user who has previously visited your Website. Thanks to retargeting technology, you can display your advertising specifically to visitors of your Website when they later visit other Websites. This allows you to constantly remain within your clients purchasing process.
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